Experience
Documenting over 20 years of experience working within the events industry
along with my skills and abilities.
Timeline of Activity:
Moody Gardens
Communications Specialist
Developed and distributed multimedia content that drove social media growth and email engagement to a database of over 220,000 subscribers. Managed website content, public relations efforts, and promotional campaigns for facilities and seasonal events, secured local and regional media coverage to boost visitor attendance. Monitored KPIs and analytics to optimize campaigns and support continued revenue growth.
Marketing Strategy Consultant
Advised small business clients by developing business plans, competitive analyses, and investor-facing materials to support growth and funding opportunities. Guided clients in refining audience targeting, brand storytelling, and content strategy, delivering actionable marketing roadmaps tailored to their goals.
NightCulture Inc.
Marketing and Operations Manager
As an original team member, I helped scale the company from one market and 30 annual events to five markets, two venues, and over 400 events per year, while developing processes for ticketing, settlement, and box-office operations to support rapid growth. Led marketing strategies across festivals and tours using paid media, grassroots promotion, email campaigns, and branded content to engage highly targeted audiences. Managed tour operations, vendors, staff, and financial reconciliations, ensuring smooth execution and accurate post-event reporting.
House of Blues Houston
Events Programming Manager
Increased event attendance through targeted digital marketing, social media, and grassroots promotion while maximizing venue capacity with strategic event programming. Built partnerships with promoters and sponsors to produce co-branded events that expanded reach and boosted revenue while maximizing use of available event space. This experience helped solidify my knowledge working with small, professionally run club venues.
Live Nation Entertainment
New Media & Marketing Coordinator
Within the role of New Media Coordinator, my work involved expanding digital marketing support across a 7-state region, improving brand voice consistency and event messaging. Produced weekly email campaigns, press kits, ad recaps, and digital assets while tracking ad spend and vendor invoices through the ROME database. Strengthened community engagement by organizing grassroots networking events and artist mixers that built stronger ties within the local music scene.
Crossfade Productions
Independent Promoter
Organized small electronic music events through grassroots promotion and partnerships that expanded marketing reach. These early efforts led to co-producing a festival featuring DJ Tiësto’s first Texas festival appearance.
Knowledge, Skills, and Abilities
Advertising Platforms
Google Ads, Meta Business Suite, Revinate CRM, Sprout Social
Content Production
Blog Writing, Copywriting, Graphic Design, Photography, Videography
Desktop Software
Adobe Suite: Illustrator, InDesign, Lightroom Classic, Photoshop, Premiere Pro
MS-Office: Excel, Outlook, PowerPoint, Word
Jupyter Notebook, VS Code, Visual Studio
Professional Knowledge
Budgeting, Brand Marketing, Event Marketing & Operations, Forecasting, Search Engine Optimization, Show Settlement, Social Media Marketing
Programming
CSS & HTML, Matplotlib, Python
Web Platforms
Asana, Canva, Github, Google Analytics, Looker Studio, Meltwater PR, MidJourney, OpenAI Tools, Runway ML, SurveyMonkey, Webflow CMS, WordPress
